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Ed Bristol
  

We have always invested the bulk of our ‘ruby-funds’ between one and two carats. I chose the verb ‘invested’ on purpose .... read more ...

Purple red true Kashmir ruby unheated and full sized
Price:
$12,500.00

1.93 Carat
Deep Purple-Red 
Medium Dark 75
Lightly Included

1.5 carat no-heat Burma Ruby
Price:
$19,500.00

1.50 Carat
Neon Pink Red 
Medium Dark 75
Lightly Included (silk)

Neon PInk-red Vietnamese Ruby above one carat
Price:
$14,500.00

1.06 Carat
Neon Pink Red
Medium Dark 70
Free of Inclusions (!)

neon pink red no-heat ruby square rounded square
Price:
$9,500.00

1.29 Carat
Neon Pinkish Red
Medium Dark 75
Free of Inclusions (silk)

Untreated ruby from Tajikistan with GIA origin report
Price:
$14,550.00

1.07 Carat (hold)
Electric Red Red
Medium Dark 75
Lightly Included

untreated ruby in square rectangular
Price:
$4,550.00

1.30 Carat
Deep Red Red
Medium Dark 75
Lightly Included

Tanzanian Ruby untreated certified
Price:
$4,800.00

1.45 Carat
Fire Engine Red
Medium Dark 70
Lightly Included

Price:
$2,400.00

1.06 Carat
Multicolor Pink
Medium Dark 65
Free of Inclusions

 

big unheated certified ruby
Price:
$19,500.00

1.93 Carat
Intense Pinkish Red
Medium Dark 70
Very Lightly Included

Shield of white gold diamonds hold two carat unheated burma ruby
Price:
$48,000.00

From the David Jerome Collection:
Unheated 2.00 ct Burma Ruby 
in 18k White Gold
with 0.60ct Diamonds
Intense Pinkish Red

Reddish purple Ceylon sapphire
Price:
$1,400.00

1.01 Carat
Reddish Purple
Medium Dark 65
​Free of Inclusions

round untreated Tanzanian Ruby near 2 carat
Reg. Price:
$4,100.00
Sale Price:
$2,499.00
Save:
$1,601.00

1.65 Carat
Deep Rose Red
Medium Dark 75
Moderately Included

free of inclusion untreated natural ruby
1.59 Carat (sold)
Neon Orange Red
Medium Dark 60
Free of Inclusions (!)
Price:
$7,400.00

1.02 Carat
Neon Pinkish Red
Medium Dark 70
Lightly Included

Unheated ruby-sapphire borderline
Price:
$4,500.00

0.99 Carat
Traffic-Light-Red
Medium Dark 70
Lightly Included

 

yellow and white gold and diamonds surrounding one and half carat carats unheated ruby
Price:
$22,000.00

From the David Jerome Collection:
Unheated 1.54ct Ruby 
in 18k White & Yellow Gold
with 1.00ct Diamonds
Rich Rose Red

untreated red ruby
Price:
$7,500.00

1.01 Carat
Fresh Pinkish Red
Medium Dark 60
Very Lightly Included

ruby from Ceylon untreated and roundish
Price:
$13,400.00

1.68 Carat
Rose Red
Medium Dark 70
Lightly Included

 

Neon purplish pink Burma sapphire
Price:
$14,900.00

1.37 Carat
Neon Purplish Red-Pink
Medium Dark 70
Lightly Included

pair unheated rose red rubies
Price:
$5,500.00

1.40 Carat (pair)
Deep Rose Red
Medium Dark 70
Lightly Included

untreated Tanzanian Red-Ruby
Price:
$5,600.00

1.41 Carat
Dense Red Red
Medium Dark 75
Lightly Included (silk)

Shield of white gold diamonds hold two carat unheated burma ruby
Price:
$29,500.00

From the David Jerome Collection:
Unheated 1.43ct Burma Ruby (video)
in 950 Platinum
with 0.74ct Diamonds
Pigeon Blood

ruby from africa without treatments
Price:
$6,500.00

1.06 Carat
Deep Rose Red
Medium Dark 75
Lightly Included

 

cushion no heat ruby
Price:
$4,900.00

1.39 Carat
Fresh Pink Red
Medium Dark 60
Lightly Included (silk)

magenta pink Ceylon sapphire untreated
Price:
$4,800.00

1.41 Carat
Deep Rose Pink
Medium Dark 70
Lightly Included

 

ruby untreated natural and oval
Price:
$9,600.00

1.19 Carat
Vivid Red
Medium Dark 75
Lightly Included

 

african heart shaped ruby untreated
Price:
$8,600.00

1.70 Carat
Fresh Rose Red
Medium Dark 65
Lightly Included

Deep neon pink red Burma sapphire
Price:
$14,500.00

1.19 Carat
Deep Neon Pink
Medium Dark 70
Very Lightly Included

 

unheated Tanzanian Ruby
Price:
$2,725.00

1.09 Carat
Intense Pink Red
Medium Dark 60
Lightly Included (silk)

Pigeon Blood Burma Ruby 1.32 carat

1.32 Carat (sold)
GRS Pigeon Blood
Medium Dark 75
Lightly Included

Trillion Neon Pink No-heat Burma Ruby
Price:
$17,500.00

1.00 Carat
Vivid Neon Red
Medium Dark 70
Lightly Included

untreated Neon pink-red ruby 1.5 carat
Price:
$19,900.00

1.52 Carat
Neon Pink Red
Medium Dark 65
Lightly Included

trillion untreated african ruby
Price:
$8,900.00

1.23 Carat
Deep Red-Red
Medium 75
Lightly Included

precision cut emerald shaped noheat ruby
Price:
$12,500.00

1.16 Carat
Deep Vivid Red 
Medium Dark 75
Very Lightly Included

Neon reddish purple Ceylon sapphire
Price:
$2,800.00

1.36 Carat
Neon Reddish Purple
Medium Dark 75
Lightly Included

neon red untreated ruby pear shaped with potential pair at 2.06 carat
Price:
$8,500.00

1.03 Carat
Neon Red
Medium Dark 70
Lightly Included

rose red unheated ruby mozambique
Price:
$15,200.00

1.61 Carat
Rich Rose Red
Medium Dark 75
Very Lightly Included

Rich reddish purple Kashmir sapphire
Price:
$7,200.00

1.62 Carat
Rich Reddish Purple
Medium Dark 75
Lightly Included

rare Ceylon ruby without treatment
Price:
$9,500.00

1.36 Carat
Hot Pink/Red
Medium Dark 65
Lightly Included

heart shaped unheated Burmese ruby
Price:
$9,200.00

1.07 Carat
Neon Red
Medium Dark 70
Lightly Included

square cushion no heat ruby
Price:
$12,590.00

1.38 Carat
Vivid Red
Medium Dark 70
Lightly Included

GRS certified unheated oval ruby in 1.55 carat with an orange tint (perhaps)
Price:
$11,000.00

1.55 Carat
Deep Orangish Red
Medium Dark 75
Lightly Included

GIA no heat ruby
Price:
$15,300.00

1.53 Carat
Vivid Red Red
Medium Dark 75
Lightly Included

crystal shaped long untreated ruby pendant shape and size
Price:
$8,550.00

1.61 Carat
Fresh Red Red
Medium Dark 70
Lightly Included

fine red untreated ruby on sale
Reg. Price:
$7,800.00
Sale Price:
$6,000.00
Save:
$1,800.00

1.44 Carat
Fresh Rose Red
Medium Dark 70
Lightly Included

square scissor no heat ruby Winza
Price:
$5,260.00

1.50 Carat
Silky Neon Pinkish Red
Medium Dark 70
Moderately Included

neon red no heat ruby
Price:
$8,500.00

1.03 Carat
Fresh Pinkish Red
Medium Dark 70
Very Lightly Included

square cushion no heat ruby
Price:
$9,900.00

1.16 Carat
Deep Red-Red
Medium Dark 75
Lightly Included

GRS certified pigeon blood ruby no-heat and Burmese origin
Price:
$21,000.00

1.01 Carat
GRS 'Pigeon Blood'
Medium Dark 70
Very ​Lightly Included 

emerald shaped no heat ruby from east africa GIA and IGI report
Price:
$9,500.00

1.06 Carat
Lively Rose Red
Medium Dark 70
Lightly Included

fine purple red ceylon ruby without treatments
Price:
$6,590.00

1.14 Carat
Rich Purplish Red
Medium Dark 70
Lightly Included

unheated ruby from Burma
Price:
$9,400.00

1.26 carat
Traffic Light Red
Medium Dark 65
Lightly Included

Ceylon rubies without treatment
Reg. Price:
$4,420.00
Sale Price:
$3,500.00
Save:
$920.00

1.04 Carat
Fine Rose Red
Medium Dark 70
Very Lightly Included

neon ruby with giant face but no window
Price:
$4,690.00

1.00 Carat
Neon Pinkish Red
Medium Dark 60
Lightly Included 

1.4 carat no heat ruby
Reg. Price:
$12,400.00
Sale Price:
$9,000.00
Save:
$3,400.00

1.41 Carat
Rich Purplish Red
Medium Dark 70
Lightly Included 

1.5 carat no heat ruby mozambique
Price:
$14,000.00

1.50 Carat
Pure Red-Red
Medium Dark 75
Very Lightly Included

heart thai ruby untreated
Price:
$4,590.00
1.32 Carat
Rich Rose Red
Medium Dark 75
Lightly Included
untreated ruby crystals in matrix
Price:
$1,775.00

Total 4.744 Gram
Five Rubies
on Pyrite and Mica
Red on White and Gold

Unheated pigeon blood ruby
Price:
$17,000.00

1.30 carat
Deep Violetish Red
Medium Dark 75
Very Lightly Included

orange red sapphire without treatments and inclusions
Price:
$4,800.00

1.52 Carat
Mild Orange Red
Medium Dark 75
Lightly Included​

Rich reddish purple Kashmir sapphire
Price:
$5,500.00

1.23 Carat
Rich Reddish Purple
Medium Dark 75
Lightly Included

Orange pink red Burmese star Sapphire
Reg. Price:
$3,300.00
Sale Price:
$2,200.00
Save:
$1,100.00

1.79 Carat
Orange Pink-Red
Medium Dark 70
Semi-Translucent

Ceylon rhodolite garnet 1.61 carat, free of treatments, oval dark red purple in deepest tone
Price:
$750.00

1.61 Carat
Deep Purplish Red
Medium Dark 80
Free of Inclusions

Tanzanian rhodolite garnet 1.41 carat, free of treatments, oval red purple in neon hue
Price:
$975.00

1.41 Carat (hold)
Neon Reddish Purple
Medium Dark 70
Lightly Included

Title 

... 

One-plus carat is a solid ring size and budget requirement still compare well with diamonds. Hence, the market demands choice and we have always invested the bulk of our ‘ruby-funds’ between one and two carats. I choose the verb ‘invested’ on purpose. To survive trading in rubies one must think into the future like an investment manager. Here is why:

In our maiden year, 2003, five-digit tickets for 1+ carat rubies were a rarity, even in retail. Wholesale, meaning parcels over, say, ten gems, per-carat-prices did rarely reach $1K/ct. In the following decade, however, replacement costs have driven unheated rubies dazzling high and fast. Why "replacement cost"? Because, in our trade, perhaps uniquely so, replacement costs are more important than buying prices.

Have you noticed the many new website starting with a big dream and terrifically low prices only to go belly up after a year and lay abandoned till the domain-name is for sale? Ever wondered why? Because they started their business by selling at buying prices plus margin. In the initial sales rush, their fresh inventory was quickly bought up, sales were good, and for a while all seemed great. Each sold ruby brought in x% margin, or $X-dollar of pure profit.

Great! “Open the champagne. We've successfully entered one of the most fought-over markets. Prost!”

Not so fast. 

What was too good to be true turns into a headache soon. After the champagne, came a time to re-fill inventories. But, alas, buying prices had gone up sharply. Their old margin could not cover expenses AND new prices. Suddenly there was no cash left to buy new stones. Oops! Many tears later they may have realized that only future replacement cost plus margin would have been sustainable in an ever-upwards rushing market.

The underlying reason for these bankruptcies lays in relative slow turn-over of gemstones combined with rapid price changes of an unperishable product. The average ruby may need 12 or even 18 months to sell. At the time of sale, its cash-flow must finance the now higher market price plus expenses. In many perishable goods, the issue is exactly the opposite. Future buying prices may be lower, but turnover MUST be fast (or the banana is mush). Understood the problem? No? Ask. I'm happy to explain (within limits).

BTW: This is not a new web-only problem. Experienced traders have always mastered this issue. The web has only lowered entry barriers for new businesses. Inexperienced start-ups with no professional trading background are more likely to run into minus. This is also one of the reasons why the big old-world traders are often more expensive than web-based new-comers or hobby traders. Higher overhead aside, they sell with NEXT year's prices in mind.

What then is the future of the ruby market? Get a magic ball. The only thing that is safe to assume is an upward movement. By how much, nobody can say. New mines may be discovered, current mines may run dry, wars may interrupt trade with some countries, governments may take over or limit important mining areas, the possibilities are endless.

As I write this, President Obama has lifted the ban on Burma ruby and jade. The next administration will probably care less about human rights infliction against the Rohingya, so I assume it is safe to say that no new ban will be issued (unless Burma refuses to build Trump golf courses). This is good news for free trade devotees but we do not expect any major price shifts, which, by the way, shows that the ban did not have much effect in the first place.

Great books have dealt with rubies for decades. There is little I can add without copying or rephrasing old masters. The behavior of rubies in front of the camera, on the other hand, was a topic of new importance in the web-age. Several hundred photographed rubies gave me the idea to separate them into “The Mild” and “The Wild”. That was over a decade ago. The principle is still valid and I’m proud to see others using the terms to distinguish between neon pink-red and the famous but darker pigeon-blood rubies.

Title 
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